This isn't tolerable in an age inwhich a high-tech product generation is often less than two years.

FORBES: The smother of invention

's Glass headgear, Mr. Cook said high-tech eyeglasses would be "difficult" to pull off as a mainstream product.

WSJ: For Wearable Computers, Future Looks Blurry

If the first product on the market had been a nutritionally enhanced rice rather than a high-tech tomato, consumer response might now be very different.

ECONOMIST: In defence of the demon seed

Another reason the Waterlase and Biolase's other product, a tooth-whitening laser, appeal to customers is that they sound so high tech.

FORBES: A Painless Root Canal?

In most high-tech fields today, the know-how needed to make a component, sub-assembly or finished product has progressed too far and too fast for the average worker to be able to propose any useful innovations.

ECONOMIST: The land of disappointments | The