At the WSJ, where one bunch of stars and dashes recalled the letter A, the "A-hed" started out as just another headline code.

WSJ: A-Heds: The Wall Street Journal's Page One Column Explained

That put MJL in the black its first quarter, but the sacrifices werent over: Lim discovered that if he was going to be a real player, hed have to give up his hard-won U.S. passport.

FORBES: Silicon missionary

Lim injured the same ribs hed broken on a Colorado mountain a few months earlier.

FORBES: Silicon missionary

Hed spent half a lifetime in the bruising business of book publishing -- much of it at the top of the heap.

FORBES: Voyage of discovery

When Forbes asked Rovio for a photo or bio of Kaj Hed, the response was that there was no such material on him.

FORBES: A Billionaire Could Quietly Hatch From Angry Birds IPO

Hed says the company is 2-3 months away from releasing a new non-Angry Birds title.

FORBES: High Flyer: Talking Angry Birds With Rovio CEO Mikael Hed

Mikael's cousin Niklas Hed, who was 29 at the time, got the idea to start a gaming company in 2003 after he and two friends won a competition at the University of Helsinki to create a multiplayer mobile game on one of the very first Nokia smartphones.

FORBES: Magazine Article

In the past, Moretti, a veteran of three other entrepreneurial ventures, would raise one large venture round, never knowing when hed need capital.

FORBES: Going Into Hock