They believe in using their God-given talent to inspire the next generation to reach a little higher and work a little harder.
For many, the simplest ideas articulated in the form of a short quote can help you to think a little clearer, to move a little faster, to work a little harder, to drive toward a loftier goal.
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He said Thursday's referendum was a rare opportunity to "modernise our democracy - move with the times" and repeated his argument that switching to AV would make voting system "a bit fairer" and make politicians work harder for a broader selection of votes.
To become a next gen challenger brand, existing brands have to work a lot harder.
Black women had a much harder time finding work than foreign immigrants, Polish and Serbian in Chicago, Italian and Jewish in New York or Mexican and Chinese in California.
But today -- when stress might feel life-threatening but usually isn't -- this only means that you have a harder time focusing on work when your mind is on your visiting in-laws or a speech you have to give.
And you might need to work a bit harder and longer than some other candidates.
So maybe you had to work a little harder -- and a little smarter.
But this time, managers will probably have to work a little harder for it.
The forward platform that England got meant that Australia had to work a lot harder to get anywhere.
Investors willing to work a little harder can earn another percentage point by buying general obligation bonds from small lesser-known towns and school districts.
Nevertheless, if the Rangers do win Game 5, the Capitals will have to work a bit harder to keep the angst of history at bay.
At some point the Administration will have to work a bit harder and take more risks if it wants to actually lower the cost of health care.
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"To stay on top in this economy, you've got to work a lot harder, " says Live Nation Comedy President Geof Wills of a business he calls Darwinian.
Many people work a lot harder than footballers but the nature of our job means that we are constantly thinking about what we can and cannot eat or drink.
But it is making sure that if Shanghai is going to catch up as an international financial center, it will have to work a little harder to make up for lost time.
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Gangnam Style and K-Pop rarely fade from the entertainment media anymore, but over here on the news side, the Korean peninsula has to work a little harder to occupy the main stage.
But running a crowdfunding drive is hard work and producing a book is even harder.
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But there are other things you can eat or drink that are supposed to work in a different way, by making the body work harder.
"I think people with a mental illness have to work harder to be good parents, " she added.
What is it about friends that makes us work out a little harder?
But to be a champion, a Tour rider has to work harder and be willing to suffer more pain than his competition.
It cares for the acute problem, leaving the long term, and often much harder, work to a system ill-equipped to handle it.
He said this meant a person would have to work harder when trying to maintain the same benefits from exercise as they did when they were young.
"It's actually harder to work with a professional athlete than it is to get the weight off a 30-year-old new mother, " said Kotterman, who has worked with pro athletes in multiple sports.
Spain's David Ferrer , the No. 6 seed, had little trouble against Slovakia's Lukas Lacko, winning 6-3 6-4 6-1 but Serbia's Janko Tipsarevic was made to work harder in a 2-6 6-4 7-6 6-3 success over American Sam Querrey.
Organizations should also adapt to the different mind-sets of the new generations, who looks for a work and life balance and the opportunity to work smarter rather than harder.
Making the diverse pieces of a megabank work together profitably has proved harder still when it comes to dealing with retail and small-business customers.
As The Economist went to press, the prime minister was preparing to chivvy a conference of business folk to work harder at exporting beyond sickly Europe to faster-growing emerging markets.
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