Fitting a cultural truth with a product truth is a great setting for cultural entertainment.
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True, if Vick never injures his ribs again while wearing the compression shirt, the bold prediction becomes a statement of truth, as well as a great marketing angle for the three-year-old company.
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"Joe customer thinks he's getting Ethan Allen quality stuff at a great price, when in truth, any importer can get the same furniture, " says Del Vecchio, who points out that the company sells at a 25% premium to its competitors.
And he illustrates a profound truth, that we are great not despite our failings, but including them.
The truth is that Michael Dell is a great example of a founder who long-ago outlived his usefulness as CEO.
The sad truth: Even though the 1990s was a great decade for speculative stocks, most new issues did not keep up with the market.
The idea of reading gossip about John Hamm while watching a new episode of a great show like Mad Men might seem crazy, but the truth is that both my wife and I have our laptops open during almost every other show.
But despite great effort, the educational system as a whole has been unable to apply this truth on a broad scale, to produce better results, until now.
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Hedge funds do great work for bringing liquidity and precious market signals to the economy, but the simple truth is that absent the chaos wrought by floating money, the economy would require a great deal less in the way of hedge funds.
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The truth is that we cannot spend our way out of our current crisis, no matter how great a spectacle we create.
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