Facebook pages have sprung up in its name and fans are invited to join the "Fifty Shades Support Group" on Good Reads, a book recommendation and review sharing site.
This means that a company with poor profit performance can get a buy recommendation if the market has beaten down its price even more than it deserves, while a very good performer can warrant a sell if its valuation is excessively exuberant.
That Genie can let you watch already recorded episodes right away and pull from any broadcasts its finds may give it a leg up, but so far we haven't seen recommendation systems good enough to promote switching from one service to another.