And the true genius of a really good editor is to understand when what the target market believes has changed and to be able to pander to that.
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That party's leader, Paulo Portas, a former newspaper editor, is a good, populist speaker who likes nothing better than a spot of impromptu campaigning, turning up at some market to shake voters' hands.
Angus Stevenson, a co-editor of the fifth, has a good argument why not.
When I started developing websites way back in 1995 there really were not a lot of choices other than a text editor and some good old fashion trial and error.
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"The Icelander's attitude is, if my sickness can do something good for curing other people, then it's a good thing, " says Matthias Johannessen, editor of Morgunbladid, Iceland's largest daily.
Steven Schwankert, a good friend whose mother is a fellow Pittsburgh Steeler fan, and a veteran Beijing based writer and editor, addressed this question in in an article of the same name in the most recent edition of The Beijinger.
Sustainability is when what is good for a company is also good for the planet, and vice-versa, adds Toby Heaps, editor-in-chief of Corporate Knights.
"We are in a gold bull market, so yes, this is a good deal for Goldcorp, " agrees Bill Sarubbi, editor of Cycles Research.
"Everyone seems to be a little happier around the holidays, and this does tend to be a good period for stocks, " says John Buckingham , editor of The Prudent Speculator (published by Forbes).
John O'Leary, part of the board that compiled the latest ranking and editor of the Times Good University Guide, says a greater emphasis on research has helped make world-beaters of a handful of UK universities.
Jeremy Horwitz, Editor-in-Chief of iLounge, has had a good track record lately for Apple product predictions.
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And I got a good lesson in hyperlocal journalism when I entered the Dunn County News as the editor nearly 20 years ago.
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In the latest issue of The Canada Report, published on Jan. 19, contributing editor Gavin Graham recommended a little-known Canadian company as a good way to take a position in the new agriculture boom.
Bill Ragsdale , editor of Good Fortune newsletter, likens his mutual fund momentum system to a horse race.
But Roger Protz, editor of the Good Beer Guide rejects the idea that the UK is a dependency culture reliant on drink.
Bearish sentiment and economic troubles continue to take their toll on the markets, but certain sectors look good and a buying opportunity may be right around the corner, writes MoneyShow.com senior editor Tom Aspray .
Chicory stands a good chance of invading the low end of the market for wireless devices, says Max Baron, editor of Microprocessor Report.
But Christina Vercelletto, a senior editor at Parenting magazine, says that engaging in the games with them can do a family good.
According to Roger Protz, editor of Camra's Good Beer Guide, lager took off during the 1970s due to a combination of social change and brewing giants looking after their own bottom line.
While seven-figure bonuses have become the norm for top baseball picks, the league has actually done a pretty good job of taming the inflation that was so rampant in the 1990s, according to Baseball America Executive Editor Jim Callis.
"People want to sort of turn their brain off and escape to things that make them feel good, " opines In Touch Editor in Chief Richard Spencer, who says he's made a conscious effort in recent weeks to include more uplifting stories in his publication for this very reason.
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