"On one hand, it gets you a lot of distribution, content and brands in front of a wider audience ... the flip side of the coin is why is Google News doing very well on the back of other people's investment, " Matthews said.

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If your Android phone doesn't have a front-facing camera, you can flip it around to use the rear shooter -- of course, you won't be able to see the display in this configuration, so it won't be ideal for two-way chats.

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There's a black plastic accent all around the edges, with the majority of the phone -- the front, "active flip" and keypad -- finished in a handsome shade of dark gray plastic (cream and blue being the other two colors available).

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In this scenario, it's demonstrated how tablet owners could use the front-facing camera (at merely QVGA resolution) to flip through pages of a cookbook without worry of getting ingredients on the device.

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One SU (especially around the camera), but flip it around and you'll notice what appears to be a pair of front-facing stereo speakers (aka BoomSound as it's marketed as for the One), as well as the same dual soft key implementation on the company's latest flagship.

ENGADGET

On the back you'll find the increasingly common Sony 13-megapixel imager next to a pair of speakers (FLAC playback is supported, by the way), but flip the phone over and you'll be looking at a surprisingly generous 5-megapixel front-facing camera -- much like the one on Oppo's mid-range Ulike 2.

ENGADGET