He has put forward the concept of a weapons system controlled by a so-called "ethical governor".

BBC: Robot warriors: Lethal machines coming of age

The current agile creativity concept is a Google step forward, away from media agencies and search engines to help facilitate how creativity and social media and branding might work together.

FORBES: Google Says It's Time For Agencies To Get Agile

Look, I think in many ways as these are complicated -- as the financial system is -- has a series of very complicated instruments, in many ways reform is simple in the premise of having it brought out of the dark and into the light, having the measure of transparency and regulation is a fairly simple concept in moving important reforms forward.

WHITEHOUSE: Press Briefing

ZoomTilt is a video creation platform where a business can pitch an idea for video content and ZoomTilt has a panel of judges that chose which concept moves forward.

FORBES: SXSW - Day 2 Startup Roundup

Kudos for Mall of America, though, for taking that concept one giant step forward (hey a reserved parking space at the mall the week before Christmas is worth its weight in coupons).

FORBES: The Secret in Twitter's Sauce? Free Parking

Test the idea on everyone you know, and let them that you have a business concept you believe in and are committed to pushing forward.

FORBES: "Leaning In" is Not Enough: Women Entrepreneurs Need to "Leap In"

And then came the E-Bugster, quite a leap forward for VW. The company has showed off this dashing concept car several times, first in Detroit early this year and then a few months later at the Beijing Auto Show.

FORBES: Can The E-Bugster Bolster Volkswagen's Green Image?

Friendship was a term that was crucially important at the time because from, really, classic antiquity - from Cicero, Plato, Aristotle forward through the 19th Century - friendship was a central philosophical, political, intellectual concept.

NPR: Lincoln and Douglass Shared Uncommon Bond

In his first speech accepting the concept of a two-state solution for the Middle East conflict, Netanyahu set rigid conditions for moving forward.

CNN: Israel PM calls for demilitarized Palestinian state