They wanted to introduce prohibition We decided to test that one with a focus group!
That came across clearly in a focus group of undecided voters that I watched after the debate.
If you wanted to test a campaign ad, you held a focus group.
In traditional test marketing, a game designer might test different versions of, say, a polka-dot cow with a focus group.
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He has told audiences proudly that he doesn't need a poll or a focus group to know what he believes.
What is also interesting is that they are drawing on their experience rather than a focus group to develop these ideas.
And one Republican pollster got a similar reaction from a focus group registering reactions to health maintenance organizations through a computer.
This had the benefit of humanizing the new characters that parents may well have thought were the product of a focus group.
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GutCheck: A focus group can be a critical way to get an understanding of customer behavior and as a result, build better products.
If you are operating in a new market or with a potentially disruptive technology, Customer Discovery is not about conducting a focus group.
Mr. Troxel might sound like a member of a focus group that gave Acura's marketing department the template for its target customer profile.
In Beirut, a series of Startup Weekend events inspired a focus group between entrepreneurs and the Ministry of Telecommunications to discuss their startup ecosystem.
Convening a focus group or performing traditional market research to gauge the impact of a campaign, in contrast, might take weeks or even months.
The report emerged, he says, from a focus group in which numerous participants claimed to have felt unsafe when buying goods or services through Craigslist.
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When Bank of America ran a focus group, nearly all participants said that one security measure they weren't willing to put up with was another password.
Caplan still talks about feeling nauseated in 2004 when an E-Trade customer participating in a focus group insisted that the company had never added "Financial" to its name.
Hardy said he believed the draft became an issue when a media consultant or a political operative dropped the buzzword in a focus group and saw a big reaction.
He was always willing to speak with us when we called to invite him to a Focus Group or to ask him silly questions about Technology that we didn't understand.
Tim Montgomerie said that although the concept was useful in government it was "inexcusable" that the Big Society had not been tested in a focus group or polling before it had been launched as an election pledge.
To predict reactions of a broader public, 31 subjects interested in quitting smoking were recruited for a focus group to evaluate samples from three antismoking ad campaigns: A (a humorous effort that empathized about the difficulty of the task), B (more serious but also empathetic), and C (lighthearted).
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The Internet is much more effective at testing offers and ad creative than a contrived focus group.
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The 500 biggest corporate brands engaged in a constant focus group of recognition.
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At that point, the courtroom becomes an arena for artful liars and the jury a mere focus group choosing between alternative fictions.
For established brands, the format provides a direct way of interacting with customers, turning each day's trading into a consumer focus group.
Neighbors recalls a recent focus group with black men in Detroit.
Indeed, that was the sentiment Monday night at a Philadelphia focus group of voters from suburban areas that favored Democrats in 2008 and Republicans in 2010.
In a Beijing apartment, we gathered a small focus group of three savvy consumers who worked in IT and asked them to name their favourite gadgets.
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