Much like Nike did with Tiger Woods, the Swoosh is out in front when it comes to using a fallen star in an ad campaign.

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But this is a fallen star sought by many.

WSJ: Film Review

Beginning May 15, players around the world will be able to return to Tristram to discover the dark secrets of a fallen star and begin their quest to save Sanctuary from the impending demonic invasion.

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Desperately in love with the indifferent Victoria (Sienna Miller), the prettiest and perhaps shallowest girl in their serene Victorian English village, Tristan strikes a bargain: If, as a birthday gift, he brings her the star that has just fallen, Victoria will be his bride.

WSJ: Film Review

The bright particular fallen star he's after turns out to be embodied by a beautiful if rather petulant young woman who answers to Yvaine (Claire Danes channeling Gwyneth Paltrow).

WSJ: Film Review