Somewhere in the undiscovered middle ground the industry will be able to make a fair profit, and users will be able to make fair use of the content.

BBC: Copyright controls 'out of tune'

Airlines should be able to make a fair profit and set fares and fees that allow them to do so, as long as travelers can see and compare all of those fees in advance.

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He ended up at Pura Vida Coffee, a for-profit fair trade outfit.

FORBES: Companies, People, Ideas

James modeled Fair Trade Sports on Newman's Own, the salad dressing and popcorn company set up by the late Paul Newman: Fair Trade is a for-profit enterprise but pledges to give away all its aftertax profits to charity.

FORBES: Companies, People, Ideas

Cerner trades at 16 times expected 2009 earnings, a fair price given the reasonable expectation of 18% annual profit growth over the next five years.

FORBES: Magazine Article

The question lingering beneath such reforms is the same: Can an exchange square the need to make a profit with a mandate to run "free and fair" markets?

FORBES: Profit Seeking Pair

If this is a tax loophole, the easy fair fix would be to tax the non-for-profit on the donations it receives in the form of appreicated property.

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So profit maximisation does have to be tempered by a knowledge of what the consumers will think fair or unfair.

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"Not paying a fair wage, not giving a job because you are only looking at balance sheets, only looking to make a profit, that goes against God, " he was quoted as saying by Vatican radio.

BBC: Bangladesh 'slave labour' condemned by Pope