The My Games section links users to all previously purchased games and displays a list of the most frequently played games, making it easy to find the next big hit.
Since the teenagers' arrest, all the familiar theories have been rehearsed: broken homes, violent films and video games, easy access to firearms, a longing to catch the journalists' attention.
So give iOS a little more respect: far from being the mindless easy games that some accuse them of being, they can provide some of the most challenging experiences on any format.
But as a society we tend to focus on video games because it's easy to do so.
Best case, he comes back for a couple of games at the end of the month and takes it easy as he gets ready for the playoffs.
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Hard work and patience have been his bywords for the past few years and he admits that shouldering the expectations of a nation in the NBA and during Olympic Games, has not always been easy.
It is not easy to make the jump from this to a scenario where Kenya hosts the Olympic Games.
The task was never going to be easy against a Birmingham side that had been beaten only once in their last 23 top-flight games at home.
What, if any, sort of mental games were used to dissuade them from escaping a place that from the outside looks so easy to slip away from?
Portsmouth had won only one of their previous nine league games and it was easy to see why when Papa Bouba Diop failed to clear a long pass forward and Rocha inadvertently clipped Bent's heels as he raced through on goal.
With some added games and incentives, a mix of social media and the right online tool to make it all easy and fun, competitive crowdfunding raises the stakes and creates company-wide engagement around corporate giving.
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