The campaign, shot by photographer Richard Avedon, is running in more than a dozen magazines, including Sports Illustrated and GQ.

FORBES: Entrepreneur as Stunt Man

By the mid-1980s Softbank was Japan's top distributor of PC software (and still has 70% of the market) and published a dozen computer magazines created to educate consumers and hype Softbank products.

FORBES: Master of the Internet

He sucked in scientific knowledge from 15 newspapers a day, as well as a half-dozen magazines and the bulletins of various scientific and geographic societies.

FORBES: Eerily Prescient

Now called Global Sources, it still publishes magazines -- in fact, it runs more than a dozen.

CNN: Grandaddy of Them All