For established brands, the format provides a direct way of interacting with customers, turning each day's trading into a consumer focus group.
Turkle suggests that this kind of confession is a way of deflecting direct conflict: it can be easier to tell your woes and secrets to a stranger (or a lot of strangers) than to heal your wounds with people who are actually in your life.
Vanguard typically pays managers a low rate per dollar managed, but its marketing clout lets it direct a lot of dollars managers' way, giving them significant revenue.
So, that if we don't have him as a spokesperson talking about these issues in a very direct way, in a nuanced way, not simply something that will fall into the hands of people who want to see this as some sort of special interest or, you know, black male or whatever you want to call it, we're doomed.
Fortunately, the lack of a direct road from Cuzco to Machu Picchu has stood in the way of cars and trucks intruding on the Inca ruins.
If customers are publicly broadcasting their whereabouts, it makes sense to take advantage of that in a direct way, rather than conspicuously floating location-aware ads on their phone browsers.
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Project managers have recently expressed interest in reconfiguring the effort to offer a more direct line for a series of regional wells to the rest of Europe by way of Greece.
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The engineers at Apple perhaps considered it obvious as well, since they have not addressed the needs of families in a very direct way in their explanatory materials.
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These people both continuously experience the flow of things in a direct and immediate way, yet they retain a powerful detachment that allows them to adjust and refine what they are doing.
With critics of the EU clamouring to end farm hand-outs, the Commission says farmers should earn a third of their direct payments by farming in a way that benefits the environment.
Groupon is finding a better way of delivering coupons, creating huge concerns for direct mail companies and even Google.
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The success of pollution taxes in Europe and of emissions-trading systems for sulphur dioxide in America show that these are a far better way of encouraging innovation than technology mandates or direct subsidies.
The most direct way would be to charge consumers a fee based on their usage of the network.
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The most direct way to encourage the growth of startups is to create a new visa for immigrant entrepreneurs.
The social Web celebrates the individual by enabling direct participation in the creation and dissemination of knowledge in a distinctly individual way.
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But I know that they are actively working each and every moment of the day to try to find a way forward on direct talks.
Supporters of the direct primary care approach see the pilots as a way to show Congress and an Obama administration eager to reign in Medicare spending that the concept can provide quality medical care and lower costs.
It helps that the medical supplies are donated by groups like Direct Relief International, but using a ship is also a very cost-effective way of working.
Architecture is not just buildings, but the way in which they are put together to direct our progress through a calculated sequence of spaces, and how those relationships control our movement and mood.
Generation Health simplifies the selection of genetic tests for physicians, it helps explain the test and its results to patients, it safeguards data, and it drives a hard bargain with testing centers through its ability to direct large volumes of tests their way.
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This raises the possibility of a Minister in Cardiff Bay with the power to direct individual schools in the way they teach their pupils.
For the small investor who is ready to buy individual shares of a particular company, a direct stock purchase plan may be the smartest and most thrifty way to do so.
Going back to the point I just made to Lester, we support actions and words by each side that move the parties closer to direct negotiations, because that is the only way that the Palestinians will achieve their goal of a sovereign state, and, as part of that, the Israelis will achieve the kind of security that they greatly deserve in a Jewish state.
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