My idea does sound a bit absurd, but it is just an extreme and very direct attempt at a solution, because this really is a huge crisis and something drastic does need to be done.

BBC: Head-to-head: Fat tax

Holick has a solution--limited direct exposure to the sun--that infuriates many dermatologists worried about the skin cancer risk. (A far better idea, they say: Take a supplement.) In 2004 he published his book The UV Advantage, touting the benefits of sun exposure, and was kicked out of the BU dermatology department, where he previously held a joint appointment.

FORBES: Magazine Article

The solution they seem to miss resides in a direct appeal to business self-interest, emphasizing how and why Wall Street and its corporate brethren ought to pursue reputational strategies because doing so will generate prophylactic benefits as well as bottom-line enhancements short-term and long.

FORBES: Wall Street's Prestige: The Less There Is to Go Around, the More Valuable It Gets

We will continue to be engaged to get each of the sides to take the steps that are necessary to get back to direct talks and to make progress on a two-state solution.

WHITEHOUSE: Press Briefing

The 5 Second solution: Generally, in a case like this, there is direct intervention required.

FORBES: The (Unlucky) 13 Traits of High Maintenance People

Qihoo's earlier solution was to re-direct users to the cached page of a specific Baidu website.

BBC: China's search giant Baidu 'in war' with rival Qihoo

We continue to make clear to our partners internationally that premature action in the UN system outside the framework of direct negotiations will not bring us or the parties closer to a negotiated two-state solution, a goal we all share.

WHITEHOUSE: Remarks by Assistant Secretary Esther Brimmer to the American Jewish Committee of Greater Miami and Broward | The White House