Abu Dhabi is also pitching to a different kind of audience with Ferrari World, a red-hued theme park celebrating the famed racing cars.

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The point might be to report on a different kind of news, or for a different audience, or to try and be as unbiased as possible, or to provide a news source that can be freely copied.

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What was once a highly specialized, narrowly focused vehicle has been steadily morphing into a very different kind of vehicle, aimed at a wildly different audience, with diametrically different driving demands.

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So you got the sense he really wanted to give a different kind of speech here to an African-American audience.

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