"We need a big cultural change - a cultural change in favour of competitive sports, " he said.
But a cultural change still seems to lag across the globe.
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Winky Dink's adventures were not all that spectacular -- but it is what he asked the children watching the show to do that heralded a cultural change.
A. Cultural change will take a long time.
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This is part of a slow cultural change in which the Met Office comes to terms with its complex identity.
The orphanages mean wretched children, but also a depressing cultural change.
Under intense scrutiny, the company initiated a complete cultural change.
Prime Minister David Cameron has said there needs to be "a big cultural change" in favour of competitive sports in schools, while the British Olympic Association (BOA) has called for a "step change" in government policy towards sports.
Dr Armstrong said that he sensed a "wider cultural change" across Scotland towards the issue of health with more and more Scots viewing it as "something to be enjoyed".
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It has also been a period of enormous cultural change, and that, too, creates evolutionary pressures.
That is the lesson from the NYT example, where leadership reflected an operational change with a cultural one.
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But it can only take place if there is a change in some cultural attitudes that prevent women from receiving care during pregency and childbirth.
To find out, I have been to Barking and Dagenham, a London borough which has seen a phenomenal change in its cultural make-up over the past decade or so.
Former Tory defence minister Sir Gerald Howarth said that the government had no mandate for such a "massive social and cultural change", which had not been mentioned in the 2010 Conservative manifesto.
It is a cultural thing and that needs to change.
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This cultural transformation was marked by a change in the growth rate of return on assets from -8.7% to 14.1% over 11 years.
By Scott Goodson, chairman and founder of StrawberryFrog, and author of Uprising: How to Build a Brand and Change the World by Sparking Cultural Movements. (McGraw Hill, April 2012).
It argued cultural change needed to be accompanied by a whole new approach to care whereby hospitals were seen as specialist centres.
What I also learned though is that such a major change, especially when it goes counter to cultural expectations, requires not only resiliency, but a tolerance of ambivalence.
Dover was one of the first places to receive money through the Sea Change scheme, a government initiative to fund cultural projects in coastal towns to aid their regeneration.
To create that cultural change, they want to build the capacity for a thriving commercial market in parenting advice.
But - and here's a familiar argument for Americans - many Western nations worry about national security and rapid cultural change.
Engaging with governments on the impact of religious and cultural change and the need to explore new models of social cohesion will also be a key focus.
UNESCO: Chair in Inter-religious Understanding and Relations for Victoria University - UNESCO
Iran's promise to investigate the allegations is a change in position after initially calling the incident a "misunderstanding arising from differences in cultural behavior" and a result of media bias, a statement from the Iranian embassy in Brazil said.
As the plain-talking CSIS report--sponsored by MetLife of the U.S., which has a commercial interest in all of this--points out, the hurdles to change are both cultural and political.
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