"Look at our product, " he says, throwing down a couple of packages of chips.

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"I am also enclosing a couple of coupons good for free packages of JOLLY TIME Pop Corn, " Mr. Smith added.

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Until a couple of years ago, plastic chip packages either couldn't stand the heat put out by microprocessors or cost up to several times as much as ceramics to whip up with the necessary properties.

FORBES: It's all in the packaging