Initiated on a (creative) whim by acoupleof ingenious Honest Tea field marketers, the company placed unmanned kiosks in various public locations around the country and asked people to deposit a dollar for each beverage, using the honor system.
When we owned and operated a fried chicken franchise, one of our promotions involved 800 gallons of iced tea, 20, 000 nickels, and acoupleof dozen high school cheerleaders and dance team members.