Most people nowadays can't remember their friends' phone numbers -- in spite of being in constant contact with them -- and correct spelling is growing largely irrelevant when doing a Google search with all those ultra-smart (okay, sometimes they can be real dumb too) suggestions.

ENGADGET: Google's Amit Singhal tells us about the dreams search engines are made of

If someone fears that the Romanised version of his name has been flagged, he can choose a new (but linguistically correct) transliteration, and then establish that spelling gradually by using it on low-level documents such as a gym membership card or a lease agreement.

ECONOMIST: Computing: What's in a name? | The