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Ms Nooyi has also devoted resources to cultivating a corporate image focused on global social responsibility.
ECONOMIST: Cola wars, continued
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Charitable giving by businesses is growing although, unlike in the West, it tends to be anonymous, impulsive generosity rather than part of a sustained effort to polish a corporate image.
ECONOMIST: Russian love in a cold climate
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This strategy has spawned a frenzy of corporate image-building (and numerous mergers, too).
ECONOMIST: Marketing energy
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Is it most likely to burnish a tire to dirty corporate image?
NPR: Military Contractor Blackwater Changes Its Name
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Seems like only Jamster can get away with sending you more crap every month, changing their image so they look less sheisty, and announcing token parental control only as the public is storming the gates of Verisign with torches and pitchforks, and spin it all into a press release touting their great corporate image and high name recognition.
ENGADGET: Crazy Frog: R.I.P.?
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They said it also showed that corporate image did not trump a person's right to reasonable expression of their religious belief.
BBC: British Airways Christian employee Nadia Eweida wins case
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And it gave Trump a signature TV platform that clinched his image as corporate royalty.
WSJ: Donald Trump returns to the 'Apprentice' boardroom
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At the age of35, Linda Arroz made a major career change: from a working on the assembly line at a General Motors plant as a spot-welder to an image consultant in the corporate and fashion worlds.
FORBES: How To Dress Like The Boss
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Already found to be of limited use as a pitchman by corporate America, Clemens stands no chance if steroids and HGH continue to stain his image.
FORBES: The Rocket, Inc.
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Now come clear signs that our political leaders see a new 21st Century generation of capitalist philanthropists as the people who can start repairing corporate Britain's tarnished image.
BBC: Wanted: A new breed of business leaders like Cadburys?