"These acquisitions are absolutely vital to helping Tata achieve status as international company, " says Morgen Witzel, author of Tata: The Evolution of a Corporate Brand.
As a cheater, his brand as a corporate spokesperson is forever tarnished.
They make it possible for smart phone users (who have a scanner and the right software) to go swiftly and effortlessly to a corporate, product or brand website.
And The Wall Street Journal wrote in praise of another BrandTags.net, a site that invites visitors to type the first word that comes to mind when they look at a corporate logo in order to capture the public perception of a brand.
The then-upstart beverage company successfully used radio shock jock Howard Stern and Wendy Kaufman, a pudgy corporate secretary, to pitch its brand.
Hilton Hotels said it was suspending the development of Denizen, a new hotel brand, following allegations (which it denies) of corporate espionage made by Starwood, a rival.
In any event, for a brand that has suffered from glaring corporate neglect over the last several years, the attempted turnabout is an ambitious as well as jarring one.
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The brand combines luxury chocolate with a corporate conscience.
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The Economic Times intimates that these big corporate agencies have been working on a brand for so long, they are effectively blinkered to any kernel of an idea which is outside their usual, comfort-zoned box.
The splintering of a brand usually goes hand in hand with corporate infighting.
The contribution that four important intangible assets--reputation, innovation, management and human capital--make to a company's market value is deemed to be its corporate brand value.
So the halo that we provide to corporate underwriters is also a compelling argument for being in a brand environment that is highly, highly trusted and has just a stellar reputation.
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He insists that once the economy improves, he'll brand numerous sections of Nationals Park with sponsorships, including a corporate naming-rights deal.
Most of these corporate registrations will be for brand protection and will simply sit on a shelf.
Landor Associates, a New York firm that specializes in corporate branding, consulted with Citi on the brand change.
They help strengthen the brand and ensure that the iPhone will receive great exposure on a corporate level.
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Corporate culture, cultural differences, and different usage habits have stopped many a brand from realizing their global potential.
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The expansive charitable efforts the league engaged in over the last week demonstrate its serious commitment to using its brand name, corporate partners and star players to make the world a better place.
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But more important than making a profit from goofy plastic glasses or large corporate brands, this is a grace period in which he will expand his personal brand and accrue more and more advertisers that want to be associated with him.
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He calls it the 9-9-9 Plan, which consists of a brand-new retail sales tax layered on top of a new-and-improved business transactions corporate tax (a substitute for the current corporate income and payroll taxes), in turn layered on top of a new-and-improved comprehensive factor income tax (a replacement for the current mishmash of individual income and payroll taxes).
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