This modeled application of an STT-MRAM integrating the memory as cache memory and recorded a two-thirds reduction in power consumption by a standard mobile chip set carrying out standard operating functions, a result confirming that the new MRAM element has the lowest power consumption yet achieved.

ENGADGET: Toshiba goes perpendicular to solve MRAM's power issues, rethink cache memory

The European Commission recently set a goal to cut this kind of consumption by at least 70% by 2020.

WSJ: Switching Off Standby Mode

On Thursday, state-run news agency Xinhua reported that the authorities have now set a target designed to curb the growing consumption of energy, and coal in particular.

BBC: China's coal conundrum as smog worsens

Officials conceded that goal may be too ambitious, but the White House wanted to set a high bar to reduce as much energy consumption as possible.

CNN: Bush orders government to reduce energy consumption

Scientific-Atlanta , a division of Cisco Systems, has decreased set-top power consumption by 22% says David Clark, director of product strategy and management.

FORBES: Magazine Article

For the first time since 1982, overall world energy demand fell. (The drop in natural gas use set a record.) In China, however, consumption is way up.

FORBES: Reading China's Mixed Signals

Crawford may have set out to write a book about work, but the book he actually wrote is about consumption.

NEWYORKER: Out of the Office