Take the Zeos International ad in a current computer magazine.
The computer-animated ad opens with a squadron of futuristic soldiers facing down a fleet of robots in a destroyed cityscape.
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It was the alarming success of Apple Computer's iPod and iTunes music store that helped prompt the latest challenge from Apple Corps, although the two companies have been sparring ever since George Harrison spotted an ad for Apple Computer in a magazine in 1980.
Investors will thus need to ponder whether its mainly computer-based ad business justifies such a lofty valuation.
Today, a single Web page can contain computer code from dozens of different ad companies or tracking firms.
Last year, the online-ad industry launched a program to label ads that are sent to computer users based on tracking data.
Combing through the more than 500 answers Mr. Ibn-Ziaten received to his ad, investigators said they traced the origin of one email to a computer belonging to Mr. Merah's mother.
For example, if you are skiing down a mountain and are fortunate enough to be wearing a pair of Oakley Airwaves, their wearable computer goggles, you might want to see an ad for drinks or dinner in the lodge below.
In the ad serving phase, when your computer requests an advert from the OIX (because a website has included our tag in their page), the browser sends the random number and the categories are used to deliver the targeted ad, not the details of your browsing, or anything about you or your computer.
The tracking cookies that publishers and ad networks drop onto your computer as you move around the web treat the browser as a surrogate individual.
Consumer electronics equipped with wireless mesh hardware could easily become a part of ad hoc networks in your house, allowing users to easily share music and video between their computer, TV or stereo.
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