Then sometimes a brand promise and a brand experience coincide in a surprising way, like in this story that took place on a recent weekend.
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On Wednesday Cardiff will hold a free event to coincide with a year until the official start of the games.
It has been reported Mr Brown suggested a visit could coincide with the beatification of Cardinal John Henry Newman - a famous British convert to Catholicism, who died in 1890 - expected within the next two years.
When we met a few weeks ago, Mr. Snyder took me on a brief tour of the winery, which just happened to coincide with a visit from a Federal Emergency Management Agency representative.
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In a special Correspondent to coincide with Holocaust memorial week, Fergal Keane investigates how a terrible slaughter, three quarters of a century ago, has returned to haunt the relationship between Turkey and its western allies.
Mr Coe, who described himself as the "unofficial head of the campaign to have the rules recognised", plans for a celebration to coincide with the FA's 150th anniversary are going before the city council on Thursday.
More than 1, 000 workers from Termini Imerese, the Sicilian plant threatened with closure under the restructuring plan, will be driven to Rome for a demonstration to coincide with crisis talks between Mr Berlusconi, his key ministers and Fiat management.
It was a standing joke in the commentary box that his arrival on the air would coincide with a drinks interval, an injury to a player, a break for bad light or a drought of run-scoring.
The research was published to coincide with a European Society of Cardiology meeting in Munich.
The band recently played five nights at London's ICA venue, to coincide with a greatest hits album.
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Napier is convinced the next turning point will coincide with a similar reading.
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Every few weeks since, seeming to coincide with a stock sell off, Hilsenrath writes another story promising an easing soon.
It would coincide with a disc for the singer being laid in a new Music Walk of Fame in Camden Town.
North Yorkshire Police have released a video appeal to coincide with the anniversary which features on their website and on YouTube.
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Rockstar plans to release more details and a trailer video to coincide with the game's release next week, the company said.
Images will be on show in a temporary exhibition to coincide with the 2012 Games before the creation of the permanent work.
The release will coincide with a documentary about the album from director Spike Lee which will air on ABC Thanksgiving night.
To coincide with a booming population, Boston sports owners have made savvy investments that have turned the city into an extremely viable sports culture.
The introduction of the bill would coincide with a House Financial Services hearing scheduled for Thursday on systemic regulation, resolution authority and other financial reform hot topics.
The new restrictions coincide with a pledge by the government to tackle the growing and politically sensitive gap between rich and poor in the country.
No formal announcement on Britain's role is expected until next week, timed to coincide with a UN Security Council resolution giving the security force a mandate.
The latest cost estimates from the Government Accountability Office (GAO), published in May to coincide with a Senate Armed Services Committee hearing on the F-35 programme, were shocking.
Haseltine says the release of the news was timed to the SG Cowen investor conference being held in Boston and not to coincide with a potential war with Iraq.
Dhillon counts himself as lucky to have been inspired to pursue ideas that happened to coincide with a time when those ideas could be put into practice quickly and effectively.
Mr Mehdi anticipates that the Man of Steel sculpture will be ready by 2013 to coincide with a global manufacturing festival and the centenary of Harry Brearley's invention of stainless steel.
The peak onset of the flu just happened to coincide with a period when we have weakened our immune system and congregated in large gatherings to, among other things, disseminate disease.
The release of the film March 23rd will coincide with a Facebook game based on The Hunger Games which will allow users to take part in a Farmville-like recreation of the book (without the killing).
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"It's great exposure for future business for those people who don't know Annapolis, " said Del Signore, who noted the visitors bureau is planning a marketing campaign to coincide with the game to point out nearby tourism opportunities.
The actual launch of the first iPad in April 2010 was something of an anticlimax compared to the hype before it but what is also interesting is that the launch if the iPad seems to coincide with a lift for Amazon.
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With a simultaneous international release timed to coincide with the Diwali festival, the film is expected to be a lucrative box office hit.
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