Businesses with a clear purpose perform better and are more likely to succeed.
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In either case, a clear purpose would have been for Simpson to show he has nothing to hide in an effort to rehabilitate his image in the court of public opinion.
The "Powell doctrine, " which supports selective military intervention if there is a clear purpose, an attainable goal and a clear exit strategy, falls in line with President-elect George W. Bush's philosophy.
This latest theory, originally published in the journal BioEssays and reported in New Scientist magazine, says the key to hiccuping lies in a group of animals for whom combining closure of the glottis and contraction of the "breathing in" muscles does serve a clear purpose.
Their attitude to Shakespeare was transformed, since it could no longer be claimed that history had a clear moral purpose.
This Naples Ministerial Council will be key in setting the priorities of the agency in this decade, and Britain has now indicated it wants to play a leading role - but with a very clear purpose: to spur economic growth at home.
In other words, they have a clear-cut purpose, a branding dynamic more and more branding professionals, we at Landor included, have identified as being paramount to long-term brand success.
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The trouble is, most people and companies lack a clear sense of purpose in the first place.
There is a clear demand for purpose driven products and proof that companies should be driven by values.
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Lastly, but perhaps most important, make sure your brand and your people are motivated by a clear sense of purpose.
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For firms that constantly change chief executives, it reflects a lack of clear purpose and signals investors to stay away or sell, says David Joy, chief market strategist at RiverSource Investments.
But as with all technologies, no matter how sophisticated, companies need to develop a clear sense of purpose first and do some pruning of their data landscapes before unleashing the robots.
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One of the things that made the US program so successful, and what I expect to drive the continued success of PepsiCo10 in Europe, is a clear sense of shared purpose: both PepsiCo and our partner companies have a major stake in understanding the potential of technology to transform consumer behavior and engagement.
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The key thing as a CEO is being clear on the purpose, articulating it constantly and in a compelling way, then delivering on it.
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And when that leadership is authentic and is based on a clear and unambiguous sense of purpose or opportunity, everyone in the company can support it and help to make it happen.
Having a sense of purpose allows a business to better navigate its challenges, often providing clear solutions in even the most trying of times.
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Whether or not the Stewart or Beck rallies have a purpose, they both have a clear result: elevating the profile of their hosts.
In the absence of clear-cut guidelines, how does a leader decide what purpose and values to adopt?
Students were taught that architecture should display its essence by making a building's purpose, materials and relation to gravity completely clear.
From a quarter-mile away it was clear she was built for one purpose, to explore the far corners of our planet via the high seas.
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For months, a unit led by Captain Dan Kearney holds an outpost high in the Korengal Valley that gives the soldiers a clear view of the land below, but the impression of force exerted without purpose is overwhelming.
The first half was a disjointed affair, characterised by Stoke defending in numbers, West Ham piling forward to little clear purpose and over-officious refereeing.
But the result is an unwieldy hydra of a book that, having made its point early on, lashes out in all directions to no clear purpose.
They represent a chance to take stock of our lives and look forward to the coming year with clear eyes and renewed purpose.
We found five interrelated criteria that form a new blueprint for how corporations can maximize their investments in CSR: business-based social purpose, clear theory of change, quality and depth of information, concentrated effort, and partnering with experts.
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