If the employers he recruits for have a wish-list it is usually for aChinese national who has gained many years of experience studying or working abroad.
That is not what matters most, Mr Zhao counters: Chinese firms have a very strong culture and little experience working with outsiders, which he thinks gives Hony a decisive edge.
Through Groupe Danone's painful experience, Kraft learned that building up a local management team to maintain solid connections with the Chinese distributors is a major part of doing retail business in China.