For many Chinese the ideal family consists of a boy and a girl.

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But one novel strategy has been adopted by rival SM Entertainment, which is trying to make inroads into the Chinese market with Exo -- a boy band that performs their songs in Mandarin as well as Korean.

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"Boy, " he later laments, "we need a lot more Chinese speakers in this country" a point underscored by the fact that he isn't one himself.

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