And what you would hear - what's - you know, a chef like Chris Constantino, who is a chef here in San Francisco at a restaurant called Incanto.

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But one fateful Sunday, a frantic pastry chef at the Tropicana Hotel called in a panic.

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John Fraser, chef at Dovetail in Manhattan, opened a pop-up called What Happens When in February last year, where he and his team tried three culinary concepts.

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Earlier this year, chef Raymond Blanc invited me to try a place north of Soho that had opened in January called Dabbous ( www.dabbous.co.uk), as the chef, Oliver Dabbous, had trained under him for four years at Le Manoir aux Quat'Saisons.

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Peek, backed by seed funding from SV Angel, Khosla Ventures, Jack Dorsey and Eric Schmidt, launched in October with a feature called Perfect Days, where celebrities such as Tory Burch, Piers Morgan and French Laundry Chef Timothy Hollingsworth, could suggest favorite things to do in a city.

FORBES: Peek Opens Travel Suggestions Platform To Users

In some cases direct sales has earned a weak reputation, while on the flip side Warren Buffett has called his stake in direct sales company The Pampered Chef one of the best investments he ever made.

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