Lloyd compares its use by protesters to the way Alberto Korda's famous photograph of Argentine revolutionary Che Guevara became a fashionable symbol for young people across the world.
Lloyd says he has already heard anecdotes about police in the US searching for the masks in people's houses to be used as evidence of involvement with Anonymous hacker attacks, "which is scary but also ridiculous - you wouldn't prosecute someone for having a t-shirt with Che or CND on it".
He read what Che wrote and interviewed a range of people, including those who knew him when he was a child, as well as those who were there in his last days.
With this in mind, we recruited a crack team of reviewers (that is, Asiaweek Picture Editor Rob Mountfort's sons Kai, 6, and Niko, 4) to test-drive a few of the latest lower-end offerings: the Che-ez!
But on a rare raid they took the lead with a superb goal from Mark Bentley, who received the ball from Che Stadhart and hammered it home from 30 yards.