While the chicest party hotels enjoy areputation for tolerating acertain amount of hedonistic excess, don't mistake them for party-'til-you-drop bacchanalias.
Morals clauses are typically worded in such a way as to allow a brand to immediately terminate an endorsement contract, without any penalty, should the athlete endorser act in acertain manner that would tarnish the reputation of the brand.
If I hire Sears (NYSE:SHLD) or Home Depot (NYSE:HD) to make certain improvements in my house because they have areputation for reliable services, I would feel betrayed if I get services from strangers hired by the said companies, especially if they perform a sloppy job.