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The Wall Street Journal is already doing so, of course, but with a different model than the Times: The Journal offers a certain amount of free content for sampling, and its articles are all indexed in Google.
FORBES: Times of London Paywall Paying Off Already!*
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But certain decisions have a telling demonstration effect beyond their actual content.
ECONOMIST: Bagehot
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Rather than using a certain amount of bandwidth per customer, the technology broke up content into time-stamped packets that could, theoretically, be transmitted to an infinite number of people.
FORBES
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With the TV, too, you can wade through various programs, as well as search for sports content or ask the app to switch to a certain channel (saying either the channel name or number will work).
ENGADGET
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Depending on where a motorist lives, the particular blend of gasoline sold at a certain time of the year may have more or less energy content, which in turn results in better or worse fuel economy.
FORBES: Inside The EPA's Fuel Economy Ratings (And Why They Remain An Elegant Fiction)
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If you see a group of figures, that means the content is limited to certain group of users on the site.
FORBES: Connect
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The rise of streaming video content hubs like Netflix and Amazon has, to a certain extent, recaptured some users that may have resorted to piracy because in previous years there was no other way to find an instant feed of a movie or show without resorting to piracy.
FORBES: TV and Film Piracy: Threatening an Industry?
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Live streaming of video is also now available in a UK-only embedded format, but live audio - as well as certain other content - may appear in the old pop-up player for the time being.
BBC: Your guide to the BBC Embedded Media Player
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This is useful for companies with many branches, such as fitness clubs or a coffee chain, so that national coordinators can set up content scheduled to be released at certain times of the day and local representatives can quickly make any changes they want and then hit send.
FORBES: Connect
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The problem with the current state of deletion of this type of content is that most of it is time-based deletion, meaning that companies delete email after a certain amount of time.
FORBES: Information Governance Even More Important In The Era Of Big Data