Turkey's boots-on-the-ground approach is having something of a catalytic effect on the aid community.

BBC: Turkey - Somalia aid pioneers?

The main reason appears to be a catalytic warming effect, triggered by global warming.

ECONOMIST: Global warming

But they are also becoming aware that their own e-government strategies can have a powerful catalytic effect on business in general.

ECONOMIST: A survey of government and the Internet

The right amount for the right company in the right market may have a truly disruptive and catalytic effect.

FORBES: Investing For Global Impact: Be Early Be Patient