At the smallest end, there is already a buzz developing around smart-watches and watch-phones.
"There's a buzz about it that you just don't get anywhere else, " said McGuinness.
General Electric ran into a buzz saw for failing to publicize retiree Jack Welch's perks.
"We kind of ran into a buzz saw today, " Notre Dame coach Mike Brey said.
The unusually named item has created a buzz and will eventually be extended to its restaurants nationwide.
For all the talk of Tiger Woods and Rory McIlroy, Guan added a buzz to the Masters.
That said, I never really get a buzz from betting, even if I win, which isn't often.
We were not privy to those private military conversations, but today there is definitely a buzz going around.
The dozens of compounds Pfizer tried either failed to trigger the receptor or gave too little of a buzz.
George Lucas has been at the forefront of transmedia, long before the term became a buzz word in Hollywood.
Within the grass roots of the sport there was a buzz created by Button and his apparently effortless success.
It's a big-time event and there is certainly a buzz when we play.
Maybe a buzz-cut in 1963 would have bordered on an all-too-straight crew cut.
Integration is often dismissed as a buzz word, meaning little more than the co-ordination of bus, tube and train time-tables.
The Cheap Revolution (a buzz phrase coined by forbes publisher Rich Karlgaard in a column in April 2003) has already claimed significant casualties.
Yet in recent months there's been a buzz in the media about how the same thing could happen next season.
While attending the L.A. Galaxy soccer match last night, a buzz flowed through the crowd near the end of the match.
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The sharp boost in perception among 18-34s has slowed, ending our perception period with a Buzz score of 7.8 on August 24.
There's always a buzz in Cleveland for the first home game, a date the locals have long treated like a national holiday.
"There's a buzz about this team, " said Jason Giambi, who will be added to Cleveland's roster Tuesday to face his former team.
But it is the inflatable lunch decoys campaign, which corresponds with a Buzz score rise of 7, which consumers have responded to the most.
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Social entrepreneurship is just a buzz word, and it never succeeds without a deep understanding of the local environment, corporate governance, and long-term infrastructure.
And across the river at the Queens Kickshaw in Astoria, a brand-new high-alcohol version of kombucha, called Mava Roka, is literally creating a buzz.
There might be a few butterflies, but we've played at grounds with as big a buzz, although the occasion might be a bit bigger.
Democrats and Republicans started the year with a marginally different perception of the brand: a Buzz score of 15.7 for blue and 14.6 for red.
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And finally, Twitter's new music service is causing a buzz online.
Traditionally, those seeking to create a buzz often target the most visible or publicly known members of a group, assuming that reputation directly leads to influence.
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Coolness-crazy Apple has found itself with retail space in some expensive areas of the U.S. No doubt the stores are generating a buzz and corresponding sales.
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