This course will provide a broad perspective on the role of value, costs and prices.

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So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem.

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Successful marketers keep this in mind and maintain a broad perspective, one that emphasizes the integration of marketing and other essential business processes, rather than a single-minded reliance on any one factor .

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From a broad picture perspective, Madden sees the advertising industry moving more to the digital world and away from the traditional TV model.

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To try to put this moment in a very broad historical perspective.

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Only in this way it is possible to decide any policy intervention based on a broad and systemic perspective, even if this had to entail ring-fencing (see Barba Navaretti et al. 2009).

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But he paints with such a broad brush that they lack any sense of perspective.

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