And of course, the development of a brand image is only part of the story.
This is certainly a brand image problem for mturk, if not an administrative headache.
Can you measure how much subliminal damage it does to a brand image?
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The global network structure of the largest public accounting firms sells a brand image of strength, confidence, and cross-border seamless service delivery.
FORBES: Is PwC Conspiring To Evade Liability For Frauds In Iceland and India?
Diversity management has a brand image problem that must be corrected quickly.
FORBES: Diversity Management is Outdated and Demands a New Approach
We believe strong customer stickiness and a brand image synonymous with innovation has enabled Apple to grab mobile phone market share despite heightened competitive pressure.
FORBES: iPhone Eats Market Share, Pushes Apple Stock Above $470
Once on board, Braasch set to work on a brand image and marketing plan, even though Point One was months away from signing up its first customer.
The iPod has done wonders for Apple, providing not only profits but a positive brand image to a swathe of new young consumers.
The report provides plenty of empirical support for Mr Blair's belief that Britain lacks a positive brand image.
ECONOMIST: Will New Labour succeed in reinventing Britishness?
The tougher challenge, however, is to develop a consistent brand image for Starwood, as the economic climate grows bleaker.
Wahaha is well-liked by Chinese consumers as they have established a positive brand image for themselves over the long term.
FORBES: Zong Qinghou Is Back As China's Richest Man: What's Next For Wahaha?
The bottom line: Toyota Camry LE has a company brand image, while Honda Civic LX has product brand image, which make it difficult for the two companies to generate the necessary Word-of-Mouth and buzz to keep the two models on the best-selling list of consumers.
FORBES: What haunts the new Toyota Camry and the new Honda Civic?
To a UK audience, "I'm lovin' it" recalls The Sun's recent "we love it" campaign (another example of a market leading brand with a bit of an image problem, going for feelgood inclusivity over triumphalism).
BasicNet acquired Jesus Jeans in the 1990s through a bankruptcy and relaunched the brand in 2011 with a mellower image.
WSJ: If You Take These Jeans' Name in Vain, Prepare to Meet Their Maker
Especially if they offer a quality product or exude a positive image or brand.
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As a result, his business roots are steeped in the practice of protecting the image of a retail brand, which is what the Carolina Panthers unquestionably are, and what Newton is becoming through his growing trough of endorsements.
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Another jeans brand with a similar Americana image also made our list Wrangler Jeans at number 7, which also saw revenue increase 7% domestically and even higher internationally.
FORBES: Levi's and J.C. Penney Lead Buzz for First Half of 2011
By this time, most of the old guard of the corporation was gone and Kodak was recruiting from companies like Lexmark to re-create its brand image as a digital leader.
FORBES: The Fall of Kodak: A Tale of Disruptive Technology and Bad Business
Company officials say that the campaign featuring Mr. Toyoda as a cockpit jockey helps the company turn the page on its recent mishaps and provides a sportier image for the brand.
WSJ: Toyota Chief Akio Toyoda Grabs Wheel to Turn Around Humbled Auto Giant
Either way, perhaps the most interesting thing about the hire is that RIM just underwent a major renovation of its brand image around the time of the Bold and Storm releases -- and BlackBerry users tend to love the way their devices generally operate (Storm notably excepted), so any jarring change to the experience risks alienating huge swaths of the base.
ENGADGET: Musical designers: UI guru moves from Apple to Microsoft to RIM
Only if what you want to learn is how to destroy a brand fueled by your own personality and image.
What makes a brand strong though is the close alignment between internal brand identity and external brand image, what we call brand Integrity.
In a piece for MarketingProfs earlier this year C-Level Exec, Improve Your Brand Image by Using Social Media I wrote about the results of a CEO survey conducted by BRANDfog which revealed the ever-growing importance and need for c-level suite folks to use social media as a means to engage its customers and prospects alike and to earn their trust in the process.
An activity spike in the left prefrontal cortex--an "approach" response to the image of a Kit Kat chocolate bar--would suggest the subject is attracted to the brand image or message.
His best move going forward is to start fresh in a different market in order to re-brand his image.
When rumor on the street is that the brand did not behave like a responsible adult, the image of infants talking may be a little too close to consumer perceptions to be the best choice.
Or maybe you need an image consultant to help with your brand or a personal trainer to get more energy.
That focus group, however, underscored just how huge a hurdle Epsilon must leap--namely, GM's brand image.
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