It works much the same way when we buy a box of cereal at the local store.

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Stealth inflation was occurring, too, as anyone knew who opened a box of cereal containing more air than flakes.

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It's easy to overeat if you munch straight from a box of cereal, for instance, or a bag of pretzels.

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People may go about selecting a consultant, a cloud based storage system or a box of cereal in a different set of steps, but people buy emotionally and justify their decisions intellectually.

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From apps to check the ingredients in a box of cereal to on-farm GPS units in tractors, it appears that someone has already thought of every way to use technology to improve the food system, and created a startup to do it.

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When we finally sat, however, what awaited us quickly woke us up: A box of Shreddies cereal, half a banana, some packets of decaf coffee and a piece of toast.

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Color, then, is another marketing tool, like an enticing image or well-written blurb on the back of a cereal box.

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We've just swooped our way through the Fulton Innovation stand here at MWC and found, sat next to the familiar light-up cereal box, a peculiar version of the Verizon LTE network-riding LG Revolution.

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The house was large but odd-shaped bony and tall and narrow, like a cereal box, with the narrow side to the street, the wide side a wall of windows.

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