The home-carbonated drink maker put out a confusing environmental message of conserving bottle consumption with DIY beverages.

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The imagery was of a lonely freighter out there somewhere in the dark, with Winchell's disembodied voice floating out of the blackness, like a rumor, a message in a bottle.

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Tomlinson, who carried this developing fluid disguised as a bottle of Ralph Lauren toilet water, claims the technique was discovered by accident when a secret message from Russia was being decoded in the 1980s.

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"I can pass the message on to the other regions that we accept sometimes you have to wee in a bottle because of lack of facilities, but, if you do, don't throw it out of the window, " he said.

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