Don't confuse salesmanship with a bleeding heart.

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Sure, critics said, it might benefit some people who had a low risk of heart attacks and a high risk of stomach bleeding.

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While hospitalized it was discovered that Moore had bleeding around his heart and a more severe complication involving his brain injury.

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They say prasugrel does better even if a stricter definition of heart attacks is used, and note that some patients died from both bleeding and a cardiovascular event (a bleeding stroke, for instance.) Overall, there were 188 deaths in the prasugrel group and 197 in the Plavix group.

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However, the drug has seen a decade-long explosion of use in heart surgery and for bleeding strokes.

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After initially diagnosing Moore, 25, with a concussion after Thursday's accident, doctors soon discovered bleeding around his heart.

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He maintains that the right Cox-2 pill could be a boon to patients who are at high risk for stomach bleeding and low risk for heart attacks.

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