Some of the people who saw it all said he must have been a bit simple, just to stand there grinning like that, provoking his attacker and not doing anything to defend himself.
As Dr Goldacre points out, if one drug is even a shade more effective than its competitors, then thousands of people prescribed the inferior ones are dying needlessly every year for want of a bit of simple research.
It's a simple bit of protection for them that will save lives.
Financial expert, TV host, and Sun-In aficionado Suze Orman has a simple bit of algebra that she suggests using to decide if it makes sense to be part of the 250, 000-strong movement of Americans who are deciding to bid goodbye to their houses and good credit in order to recoup their losses and try again at some point (way, way, way) in the future.
We're going to be doing the Southside mule, where we're going to be taking some American whiskey and a little bit of fresh lemon and simple syrup to make it nice and sweet.
The difference is that in retailing, they're using a very simple, physically flat bit of circuitry that's put into clothes and other items, and which is then energized and detected by a transmitter.
Though we sound a bit incredulous, the science is pretty simple here, and the progress on the project is very real.
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I've been down to watch Brighton a couple of times this season and just thought they lacked a bit of balance in midfield, as simple as that.
This simple bit of schmoozing had a dramatic impact on the game results.
Order a simple Famous Frankie, or get a bit international with their Irish hot dog, served with bacon.
This idea, simple in theory, takes quite a bit to deploy across the business infrastructures of many organizations, but the benefits are well received by many millions since its inception.
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Pinterest is all about visual year-round with the simple layout of images and using just a bit of text.
As with the Simple Touch devices, the rear indents a bit, providing a slot for your fingers to rest in while reading.
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Membership of the single currency would take a bit longer, but pro-EU politicians say the simple act of applying and working towards euro convergence would reassure the markets.
When Vint and his colleagues chose that 32-bit address space they thought they were just making a simple engineering tradeoff based on a seemingly predictable future.
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One reason for this shift of power is the simple wish of an elderly man to enjoy life a bit.
Instead of randomly generating an entire, playable map, Firaxis's designers only use the CPU to generate a "height map" that contains simple coordinates and 8-bit height values.
That's not to say the Nook HD is a particularly bad-looking device, but as with the Simple Touches, there's little doubt that the company sacrificed a bit of sleekness in favor of building a slate around the human hand, a noble enough pursuit so far as tablet industrial design is concerned.
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There are also more simple styles, such as sliding between the images to package your bio-pic a bit more.
The crew might be more familiar with riggings than roulades but Lim and Tuck have a simple message for them when it comes to cooking: "We encourage you to follow this bit of sage advice from Julia Child: 'Learn how to cook -- try new recipes, learn from your mistakes, be fearless, and above all have fun!'"
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