Even if I did have a bigger living room, a big-ass 84-inch TV would feel faintly embarrassing, like tractor tires on a little pickup.

FORBES: Move up http://i.forbesimg.com t Move down

You start and finish the challenge on a rooftop in a fixed position with a big-ass sniper rifle.

FORBES: One Week Left to Pre-Order Hitman: Absolution and Take the Sniper Challenge

Going into last weekend it looked like the new Lions Gate movie Kick-Ass was going to be a big box office winner.

FORBES: Why 'Kick-Ass' Didn't

As reported in a Bloomberg story, MASS Design Group in Boston installed 24-foot Big Ass ceiling fans in the Butaro Hospital in Rwanda.

FORBES: How Big Ass Fans Can Improve Life for Working People, Fix the Economy, and Help Solve World Health Problems.

In a play-it-safe world where the most common marketing advice is to tone it down, Big Ass Fans has stopping power.

FORBES: How Big Ass Fans Can Improve Life for Working People, Fix the Economy, and Help Solve World Health Problems.