Still the role models presented to young girls and women through fictional or historical characters are more often than not those who come to a bad end if they are not self-sacrificing, or are rewarded (with the man, usually) if they do put their own aspirations aside.
Kevin Brown seems to have a bad rap because of a prickly personalty and his failure to deliver for the Yankees as an expensive 40-year-old with a bad back near the end of his career.
For Elias, the unexpected podium meant a great end to a bad week in which he was told he would not be retained by the Gresini Honda team for 2010.
What the prime minister will certainly not want is a lengthy, escalating dispute to bring his political honeymoon to a swift end and recall bad memories of past clashes between Labour governments and the unions.
Maybe it's not such a bad thing that 2008 put an end to gluttonous, frenzied consumption?
Hendry was showing a few signs of end-of-match nerves and a couple of bad misses let Ding in again who cut in a marvellous black before clearing to claim a fully-deserved frame to make it 11-9.
BBC: SPORT | Other sport... | Snooker | High-flying Hendry sees off Ding
Market lore has it that big gains in bonds and stocks tend to come after a bout of bad news and seem to end after good news, said Quincy Krosby, chief market strategist at Prudential Financial's annuities division.
He took a lightning catch to his left to end a confident innings, and leave England pleased to accept bad light for a second time, 25 minutes early.
BBC: SPORT | Cricket | England | England struggle on rain-hit day
The bad bank will be like a closed-end mutual fund and can be run as such.
The same goes for a bad call on a final pass into the end zone.
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The fund that looks like it would be the better option could end up hitting a run of bad luck.
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Staying connected with customers, the press and Wall Street carries an implied threat with poor Salesforce performers: A bad run-in with a client might just end up in the big boss' in-box.
Too often this is left to the end of a process and again creating a bad customer experience.
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If I have a bad round, it's sort of like the end of the world, but if I play a good one, I'm happy again.
It's not a bad thing at all, but it keeps the low end in the air as opposed to coming from the ground up like you might be used to feeling.
But the end of last year would have been a very bad time to stop taking Collins' investment advice.
It also argued it was bad public policy to allow Nike to unilaterally end a lawsuit threatening to invalidate its trademarks, leaving it with the power to harass other competitors over the same claims.
For most of 2007, our call looked like a bad one, something we fessed up to in our year-end wrap up of 2007 Beltway bets.
Granted, I already knew how it was going to end up, but early morning DirecTV HD leaves a bad taste in my mouth, so I flipped it on.
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