If I buy a baby book for my niece, should an e-commerce company assume that I have kids?

FORBES: 5 Ways The Consumer 'Interest Graph' Will Transform The Web

Am I a baby book-reading octogenarian?

FORBES: 5 Ways The Consumer 'Interest Graph' Will Transform The Web

Much of the book is concerned with the murder of a woman and her baby daughter by her two Mormon brothers-in-law.

ECONOMIST: Mormons who murder: Hells bells | The

Just wait till the baby-boom generation gets a little older and the typeface on the e-book gets more readable--it might even climb to No. 1.

FORBES: Readers Say

For example, last night, Carol Sanford was clutching the first physical copies of her new book, The Responsible Corporation: Reimagining Sustainable and Success, like a baby.

FORBES: Books And Their Future: SXSW 2011

Two weeks ago they released their latest title, a high end digital parenting book that caters to mothers and fathers called Ready, Set, Baby!

FORBES: Is It A Book Or An App? Digital Publishing Combines The Two In A New Medium

But in the world of big-and small-money map theft, it's more like taking candy from a baby--or in this case, a library: Simply walk in, slice 'em out of a book and walk out.

FORBES: Atlas Unbound