"I'm a '2K' person now, " says Andre Iguodala of the Philadelphia 76ers.
With THQ no longer in business, World Wrestling Entertainment (WWE) has inked a new deal with 2K Sports (a division of Take Two Interactive) to continue the successful lineage of pro wrestling video games.
FORBES: 2K Sports Officially Gets Into The WrestleMania 29 Ring With Superstar Challenge 2013
Los Angeles Lakers basketball player Kobe Bryant, right, makes a surprise appearance as 2K Sports producer Erick Boenisch looks on during a Sony Corporation news conference at the E3 Gaming Convention in Los Angeles, Monday, June 6, 2011.
The introduction of the NEX-IFR5 interface unit is the first implementation of 2K RAW recording capability with the AXSM memory system. 2K RAW provides all the benefits of RAW - wide color gamut, full sensor latitude and flexible digital image manipulation - but at a cost efficient 2K resolution. 2K RAW enables the NEX-FS700 to create digital RGB files with 12-bit color depth, and also works simultaneously with the camera's on-board 8-bit AVC-HD capability.
ENGADGET: Sony brings 4K RAW to NEX-FS700 camcorder courtesy of IFR5 add-on
Though both pack 4K CMOS imagers, there are some major differences -- the higher-end PMW-F55 has a global shutter, wider color gamut and can capture 4k, 2k or HD video internally, while the PMW-F5 records 2k and HD natively with a rolling shutter (4k requires an optional RAW recorder, as discussed below).
ENGADGET: Sony goes Red-hunting with PMW-F55 and PMW-F5 pro CineAlta 4K Super 35mm sensor camcorders
Just a quick line item today that 2K Games has at long last confirmed that Borderlands 2 is in fact in development.
Beginning this fall with WWE 2K14, 2K Sports will usher in a new era of virtual wrestling.
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These new technologies, announced in late October to tremendous industry response, are designed to meet the growing demand for HD, 2K and 4K content creation across a wide range of professional applications.
ENGADGET: Sony unveils price for PMW-F55 and PMW-F5 CinaAlta 4K camcorders
Possibly 2K softened us up by first mooting a first-person shooter based on the X-Com narrative (in short, aliens invade Earth, and are opposed by a shadowy transnational agency).
Playing on Xbox 360 consoles in a single elimination tournament, some of the biggest names in pro wrestling got their game on before WrestleMania in front of a live audience at the fan axxess event. 2K Sports also live streamed the tournament through Twitch for all fans to watch from home.
FORBES: 2K Sports Officially Gets Into The WrestleMania 29 Ring With Superstar Challenge 2013
Behind the scenes, many of the key creative talent that made WWE 13 have moved over to 2K Sports and are continuing that franchise under a new publisher and banner.
FORBES: 2K Sports Officially Gets Into The WrestleMania 29 Ring With Superstar Challenge 2013
The Rock draws mainstream fans, while also appealing to the hardcore wrestling base. 2K Sports, which has worked with NBA legends like Michael Jordan and Magic Johnson to promote its bestselling NBA 2K basketball franchise, knows the power of a big-time entertainer.
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In addition, the Fusion ioFX enables artists to interactively collaborate on high resolution, stereoscopic 2K and 4K content, which was previously impossible without a massive storage array.
ENGADGET: Fusion-io announces ioFX, a super-SSD that's already garnered an Oscar
This also makes sense because 2K Sports faces hoops competition again for the first time in a few years this fall.
With the bankruptcy of THQ, 2K snatched up the rights to the popular game franchise that has been a mainstay for gamers for 15 years now.
Met with both cries of sacrilege and acknowledgements that it actually looked pretty cool, this FPS, being developed by 2K Marin, has been pushed back to 2013, leaving Firaxis, the studio behind Civilization, a clear run with their more faithful remake of the strategy game.
Christoph Hartmann, president of 2K, believes their E3 lineup of games will appeal to the type of gamer who wants to spend a lot of time playing.
While Price has never thrown a perfect game (not even in video games, he says), he was honored to be portrayed by 2K Games as its cover boy.
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