British duo Hannah Miley, who finished sixth in a high-quality 400m individual medley final, and Keri-Anne Payne were both edged out in the 200m individual medley semi-finals.
But even these more conservative sums add up to a market of 300m-400m households.
At the top of Saturday's broadcast of NBC Nightly News, Brian Williams, with a spoiler alert proceeding, led with the upset victory of Ryan Lochte over a medal-less Michael Phelps in the 400m individual medley.
Near the narrowest point, which is just four metres wide, intrepid climbers tackle the notoriously tough Hotel Supramonte, a near-vertical limestone cliff which towers 400m above the Gola Su Gorropu and is one of the hardest climbs on the island.
Wearing his hallmark gold-coloured running shoes, Johnson - back upright, knees pumping - glided to 400m victory in a new Games record of 43.49 seconds in Atlanta.
BBC: SPORT | Athletics | Johnson on rising stars and records
At London 2012, he made history by becoming the first double amputee to run in an Olympic Games, progressing to the semi-finals of the 400m, Just a few weeks later, he added two more Paralympic golds to his growing list of accolades.
He reached the 400m semi-finals there and also took part in a preliminary round of the 4x400m relay.
This might have been a "fun" day for the 400m Olympic champion, but she is in tip-top shape.
Almost three million television viewers watched 17-year-old swimmer Ellie Simmonds break the world record as she won gold in a dramatic S6 400m freestyle race on Saturday.
Four days on he claimed the 200m title in a world-record time of 19.32 - making him the first man to do the 200m-400m Olympic double.
BBC: SPORT | Athletics | Johnson on rising stars and records
In 2008 Waltham Forest Council in east London set up a 400m exclusion zone around schools, parks and youth centres to tackle child obesity, littering and anti-social behaviour following complaints from residents.
She returned just before the World Championships in Osaka where she won the 400m title, but she remains suspended for life from competing at the Olympic Games under a BOA by-law.
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