The advertising originality is a creative thinking activity which expresses and confirms the advertising theme in the course of the advertising planning.
广告创意是在广告策划全过程中确定和表达广告主题的创造性思维活动，一个好的广告创意首先是要新颖奇特，张扬个性。
Ford intends to have a global theme this time, but does not rule out tailoring some advertising to local markets where it is felt appropriate.
福特本次的目标是设立一个全球化的主题，但也不排除为了适应当地市场需求而调整一些广告宣传的可能性。
Our advertising agency will just have to come up with a theme for the advertising campaign by tomorrow instead of next week.
我们的广告代理公司明天就要拿出广告的主题，不能等到下周了。
Disney reported a sharp drop in guest spending at its resorts and theme parks, but said its cable television networks have held up well during the downturn despite lower advertising revenue.
迪士尼在游客在其度假地、主题公园的消费出现急剧下落，可是称其有线电视网尽管广告收入下降，处于经济滑坡时期依然保持不错状态。
In short, that is, the theme of the advertising imagery of ideas.
简而言之，即广告主题意念的意象化。
The big companies that own theme parks expect to make a profit not just by the charges for admission, but also by selling souvenirs in their shops and advertising them on television.
这些经营主题公园的大公司，不仅仅希望通过卖门票，而且还要靠在他们的商店里卖纪念品和在电视上做广告来获取利润。
The campaign focuses on the theme 'Safety Leads Curiosity to a Better World', Alipay's mission and the core values of the advertising campaign.
广告片宣扬“保障安全，让好奇心走得更远”的主题，这正是支付宝的使命所在，也是贯穿本次广告战役的精神内核。
A telephone company had an excellent, meaningful theme in their advertising.
一间电话公司用了一句很有意思的话来作它的广告。
A telephone company had an excellent, meaningful theme in their advertising.
一间电话公司用了一句很有意思的话来作它的广告。
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