During soccer's World Cup last summer, for example, Adidas used real-time scores and games to attract thousands of fans to a website set up for mobile-phone access.
例如，在去年夏天的足球世界杯期间，阿迪达斯利用实时比分和比赛来吸引成千上万的球迷访问一个为手机接入而设立的网站。
Scotland are not at the World Cup this summer but Andy Murray believes England's presence in South Africa could help him achieve his dream of winning a first grand slam title, at Wimbledon.
今年夏天，苏格兰没打进世界杯，但是安迪·穆雷认为，英格兰现身南非有助于实现他的梦想——在温布尔顿摘下首个大满贯。
The main draw is Alacati, a sheltered beach town that last summer was the site of the Professional Windsurfers Association Slalom World Cup.
当中的主要焦点是阿拉卡提，一个受保护的海滩小镇，去年是职业帆板障碍赛世界杯赛事的举办地。
It is difficult to envisage much of an improvement between now and the summer, so goalkeeping ability, or lack of it, could be a massive handicap for the six African teams at the World Cup finals.
这让人很难想象今年夏天闯入世界杯的六支非洲队伍会有多大长进，门将问题将会使他们在世界杯上很难有所作为。
Stoke manager Tony Pulis defended his supporters over their treatment of Terry and claimed that the Chelsea captain will come home a hero if England win the World Cup in South Africa this summer.
斯托克城队主教练TonyPulis为己队支持者对Terry的态度辩护，并声称如果切尔西队长能率领英格兰队在今夏的南非世界杯上夺冠，那他将成为英雄！
'In the summer I sometimes get up before it's light, watch the sun come up, make a cup of tea, read a book, listen to birds... it's wonderful, really tranquil.'
夏天，我有时候会在天亮前就起来，看着太阳升起，泡一杯茶，读一本书，听鸟儿歌唱……这真是太美了，真的很宁静。
Qatar will stage a World Cup in and around Doha in a desert summer but promises state-of-the-art technology to cool fans and players alike.
卡塔尔将在多哈及周边地区举办世界杯，其时正值沙漠地区酷暑难当的夏季，但卡塔尔承诺会用一流的科技为球迷和运动员等人降温解暑。
If you realize it, a simple cup of cola with ice can bring you a cool summer, for happiness is so ordinary that it's right in the palm of your hand. Thank you!
如果你能意识到这点，那么一杯加冰的可乐都可以带给你一个夏天的清凉，因为幸福如此平凡，它就在你的掌心里。
Patrick Vieira was linked with a return to his old club last summer and there will be a gap in the centre of Arsenal's midfield when Alex Song takes part in next month's Africa Cup of Nations.
维埃拉在去年夏天被传出重返他的老东家，在阿森纳中场将会存在一个空缺，因为宋要去参加下个月的非洲杯。
Owen has been missing since the World Cup last summer with a serious knee injury. But after two operations he is now back in training and could play before the end of the season.
在世界杯膝盖受伤以后欧文就再也没有上场比赛，但是在经历了两次手术之后他回到了训练场上而且有可能在这个赛季为球队出战。
Why on earth did anyone think holding the World Cup in the middle of the Arabian summer was a good idea?
究竟为什么会有人认为在阿拉伯地区的仲夏举办世界杯是个好主意？
And then there is the tale of two left-backs. When Ashley Cole arrived in the summer, Wayne Bridge must have doubted he'd play every minute of a Carling Cup and FA Cup Final win.
之后是关于球队两名左后卫的故事，当去年夏天阿什利·科尔加盟球队时，布里吉还怀疑他是否能参加每一场联赛杯比赛和足总杯决赛。
Like a cup of tea for a cough, a batch of ice for a sunburn may seem like the perfect remedy for millions of Americans who will spend a little too much time in the sun this summer.
就像喝杯水对咳嗽有好处，用冰块来治疗晒伤，对于上百万在个夏天要花费较多时间在太阳底下的美国人来说是一个绝佳的补救措施。
Grosso has had a fine first season in France since moving there from Inter last summer, and won a domestic double of league and cup.
去年夏天从国米逃到法国后，格罗索的法甲第一个赛季表现很出色，并且跟随球队夺得了联赛和杯赛的双冠王。
Sugarcane juice seller. It would be very nice to have a cup of sugarcane juice to refill yourself in a hot hot summer day after losing too much energy by sweating.
炎热的夏季喝一杯甘蔗汁又解渴又能补充因流汗而丧失的能量。
The World Cup this summer is a really big thing for me. I know that if I'm not playing regularly my chances of playing in South Africa will be badly affected.
我知道如果我不能打上主力，我去南非世界杯的机会将会受到严重影响。
Perhaps drinking a cup of coffee is essential during the summer season.
也许在夏天，喝一杯咖啡必不可少。
The cafe on the ground floor with its summer terrace offers a cosy atmosphere for enjoying a cup of aromatic coffee, fine desserts and ice-cream cups.
一楼的咖啡厅及其夏季露台为您提供舒适的氛围，您可以休闲地享用浓香咖啡、精美点心以及冰淇淋杯。
This summer, there's everything from international beach volleyball to a BMX World Cup - and tickets are now on sale for four of the events.
今年夏天，一切，从国际沙滩排球，BMX世界杯，门票现在特价四年的这个事件。
This summer, there's everything from international beach volleyball to a BMX World Cup - and tickets are now on sale for four of the events.
今年夏天，一切，从国际沙滩排球，BMX世界杯，门票现在特价四年的这个事件。
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