心理契约违背与顾客重购意向负相关；
The psychological contract violation and customers repurchase have negative correlation;
许多学者表明顾客重购意向除了受到顾客满意的影响之外，还受到转移障碍和信任等因素的影响。
Researchers have argued that besides customer satisfaction, there are other factors, including switching barriers and customer trust, having effect on repurchasing intenti.
本文首先对服务承诺、服务失误和服务补救、补救后满意度、顾客信任、情感承诺、重购意向和口碑传播等相关理论作了回顾。
At first, this paper has reviewed the theory about the service guarantee, service failure, service recovery, customer trust, affective commitment, repurchase intention and "Word-of-Mouth".
四类顾客价值构成要素对农户重购行为的影响程度与各价值构成要素在顾客价值总体构成中的权重并不一致。
The degree of impact of four categories of customer value elements on the fanners re-purchase is not consistent with the weight that they in the overall composition of customer value.
四类顾客价值构成要素对农户重购行为的影响程度与各价值构成要素在顾客价值总体构成中的权重并不一致。
The degree of impact of four categories of customer value elements on the fanners re-purchase is not consistent with the weight that they in the overall composition of customer value.
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