顾客满意度管理是一个非常复杂的问题,从一般的理论了解到实际运用仍有大量的课题需要解决。
Customer satisfaction management is a very complex problem and there are a lot of researches left to do from general theory to practice.
顾客满意度概念一经提出,就在西方市场营销研究领域受到了高度的重视,被奉为现代营销管理理论的核心内容。
Once the concept of customer satisfaction is put forward, it has been highly valued in the field of marketing in the west. It has also been regarded as the core of modern marketing management theory.
本文通过顾客满意理论分析了顾客满意模糊性的原因,并提出了基本体验模糊性的顾客满意度评价方法。
This thesis analyse the reasons of the fuzzy based on the theory of customer satisfaction, and discuss the evaluating method of customer satisfaction index based on the fuzzy experience.
本文按照理论—方法—应用的主线组织全文,围绕快递服务顾客满意度,进行了定性与定量分析。
This article is written in accordance with the main line of theory-Methods-Application, provided qualitative and quantitative analysis to the express service customer satisfaction research.
这个递归模型在理论上要先测量顾客期望、顾客对质量的感知和顾客对价值的感知,最后计算出顾客满意度。
This recursive model is used to measure customer expectation , the perception of customer for quality and value before final calculation makes customer satisfactory degree.
我们的研究结果将为从事网络业务的企业设计顾客满意度提升策略提供理论上的支持。
The results of the research will have unique theoretical significance for enterprises specialized in network business in making strategies to promote customers' degree of satisfaction.
从理论和实践两个方面对韵达快运顾客满意度测评进行了分析和探讨。
Express company customer satisfaction assessment around, from two aspects of theory and practice, express company customer satisfaction assessment were analyzed and discussed.
首先对当前顾客满意理论和物流企业顾客满意度方面的研究进行了系统的梳理和分析。
At first, this paper has analyzed customer satisfaction theory and the logistics enterprise customer satisfaction index research and systematic combs.
本文首先对顾客满意度、游客满意度、农家乐游客满意度研究及相关理论进行了回顾分析。
This paper firstly reviewed customer satisfaction, tourist satisfaction, Nongjiale tourist satisfaction and the related theory.
最后,研究不同生产水平下,供应商和顾客满意度在供应链的产品质量成本的控制中的关系,为企业在不同水平下的选择提供了理论依据。
Finally, it can provide the enterprises new methods to make the corresponding with the balances between supply companies and consumer satisfaction under different production levels,.
最终采用服务营销的7P理论对现有营销策略提出改进建议,并强调通过多种方式增加顾客满意度来保留和维持现有顾客的重要性。
The article finally USES 7ps theory of service marketing to make proposals, and emphasizes the importance to use multiple ways to increase customer satisfaction for customer reservation.
最终采用服务营销的7P理论对现有营销策略提出改进建议,并强调通过多种方式增加顾客满意度来保留和维持现有顾客的重要性。
The article finally USES 7ps theory of service marketing to make proposals, and emphasizes the importance to use multiple ways to increase customer satisfaction for customer reservation.
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