其间重要的是SONY公司的顾客关系管理系统（CRM）。
The investigation places the emphasis on SONY's customer relationship management (CRM).
因此，任何企业若是要导入顾客关系管理系统，不能只考虑技术的层次，还必须考虑到组织的广泛的需求。
Hence, it is important that any CRM implementation considers not only technology, but furthermore the broader organizational requirements.
譬如，一个销售助理职责可能是给潜在的顾客打电话并记录在在客户关系管理系统中。
For example, a sales associate may have duties of making outbound calls to prospective customers and documenting activity in their customer relationship management system.
充分利用CRM（客户关系管理）系统，针对不同顾客需求制定营销策略。
The company should take full advantage of CRM (customer relationship management) system, to develop marketing strategy for different customer needs.
同时，在再造过程中大量运用了顾客关系管理及信息系统建设的思想和方法，体现了各管理技术的相互支撑与融合。
The thoughts and methods of CRM and MIS are used in the process of BPR, which embodies the upholder and amalgamation of those management techniques.
以系统论的观点提出了顾客关系管理的战略，并全程性地分析、总结了顾客关系管理的实施策略。
Proposed by the system theory viewpoint the customer relates the management the strategy, and the entire journey analysis, summarized the customer to relate the management the implementation strategy.
以系统论的观点提出了顾客关系管理的战略，并全程性地分析、总结了顾客关系管理的实施策略。
Proposed by the system theory viewpoint the customer relates the management the strategy, and the entire journey analysis, summarized the customer to relate the management the implementation strategy.
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